Marketing Associate in Applied Science
What Follows is the Program Outline.
This program is not designed for students transferring to other colleges or universities. As a rule, courses with a second digit "0" are designed to transfer. Students planning to transfer should consult a Counselor to verify the transferability of courses. Prerequisites for courses are noted in the IVCC Catalog. Program Pre-Admission Information is included if applicable.
Refer to the General Education for Associate in Applied Science for options to fulfill the AAS General Education courses.
Fall semester, first year
Spring semester, first year
| CSP 2203 | Microsoft Office Professional II | 3 | |
| ENG 1205 | Writ Comm Skills for Bus Ind & Tech | 3 | |
| Or | Or | | |
| ENG 1001 | English Composition I | 3 | C1 900 |
| MKT 1210 | Principles of Marketing | 3 | |
| SPH 1204 | Oral Communication Skills for Business, Industry & Technology | 3 | |
| Or | Or | | |
| SPH 1001 | Fundamentals of Speech | 3 | C2 900 |
| AAS Gen Ed | AAS General Education Course | 3 | |
| Total Credit Hours: | 29 |
Fall semester, second year
| BUL 2000 | The Legal Environment of Business | 3 | |
| MGT 2010 | Principles of Management | 3 | |
| MKT 2210 | Principles of Advertising | 3 | |
| Supporting Elective | See List Below | 3 | |
| Supporting Elective | See List Below | 3 | |
| AAS Gen Ed | AAS General Education Course | 1 | |
Spring semester, second year
| BUS 2210 | Business Internship | 3 | |
| ECN 1202 | Fundamentals of Economics | 3 | |
| MGT 2220 | Principles of Supervision | 3 | |
| MKT 1220 | Sales/Retailing | 3 | |
| Supporting Elective | See List Below | 3 | |
| Total Credit Hours: | 31 |
Total Credit Hours: 60
^ACT 1210, BUS 1010, & BUS 1201 should be taken together as a learning community.
Students are strongly encouraged to complete the required courses in the order they are listed above. Some advanced courses may only be available at night or in specific semesters.
*Alternate options:
• for BUS 1201 (preferred unless transferring): CSP 2204, CSD 1210, CSN 1200
• for BUS 1230 (preferred unless transferring): ECN 2004, MTH 1008, MTH 1003, MTH 1004, MTH 1005, MTH 1006, MTH 1007, MTH 2001
• for ECN 1202 (preferred unless transferring): ECN 2002 or ECN 2003
**Supporting Elective:
Choose a course with one of the following prefixes: ACT, BUS, CSC, CSD, CSG, CSI, CSN, CSO, CSP, CSS, CSW, ECN, FIN, MGT, MKT
ENG 1205: Preferred unless transferring.
For additional information please consult any counselor at (815) 224-0360, or bob_reese@ivcc.edu, (815) 224-0354.
5/2023