MKT 2210 Principles of Advertising

A study of current trends and recent research in advertising. Planning, creation, and use of advertising and how it relates to the economy and marketing. Evaluation of newspaper, radio, television, outdoor, specialty advertising, and direct mail to find the most economical and effective method of delivering the message to the desired market.



Pre- or Co-requisite

MKT 1210 -Must be taken either prior to or at the same time as this course.